DCD Intelligence

Business decisions based on sound intelligence and robust market research can not only help to identify opportunities, understand competition and pinpoint obstacles or problems but also to minimise risk.

Market Intelligence takes many forms: Market Sector Intelligence, Industry Intelligence, Competitor Analysis, Corporate Research or thorough research into a particular business topic. Whatever the type of intelligence, the fact is that up to date, robust market Intelligence is vitally important to a company’s sound business health.

As specialists in the Data Center, Telecoms and IT sectors and with the global reach offered by parent company DatacenterDynamics, DCD Intelligence is uniquely placed to offer professionals in these sectors holistic yet statistically sound business intelligence whether in the form of research reports, data tools or fully bespoke projects.

Short reports offer an overall holistic view of a topic area, usually a very specific vertical or area of interest and are based primarily on qualitative research, usually in-depth interviews, desk research and focus groups.

Offering insight into newer areas of interest, for example sourcing or SDNs, or focusing on a very particular market segment such as Government, Media or Finance, the short reports enable readers to gain a better understanding of a particular topic and how it affects their own particular business.

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Reports offer in depth granular data, forecasts and analysis on a particular area of interest and are based on quantitative or mix of quantitative and qualitative research techniques.

Short reports offer a more holistic view of a topic area, usually a very specific area of interest and are based on qualitative research, usually in-depth interviews, desk research and focus groups.

For clients who require access to actual data sets from large scale quantitative research projects, on-line data tools offer the opportunity to examine pre-defined variables via a yearly subscription.

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DCD Intelligence offer a bespoke research and analysis service. Types of projects undertaken include:

• Strategic Market Analysis
• Competitor Analysis
• Market Segmentation and Positioning
• Market Sizing
• White Papers
   

Bespoke projects are undertaken after thorough consultation with the client in order to assess specific needs. Research methods and geographic scope will be determined by the outcome required.

We have already helped a numerous multi-national organisations better understand the markets we work in and delivered key strategic research projects.

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With content led by DCD Intelligence research, DCD Seminars are 1 day regional events aimed at offering strategic advice and solutions to C level executives. Offering valuable insight, analysis and case studies on key issues affecting the mid to large size enterprise and with a programme of content driven by proprietary research and featuring experts on each topic area, the seminars offer valuable strategic solutions to matters driven by technology but affecting the corporation from the top level down.

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